From one week to the next, you never know what new businesses may pop up around Downtown Phoenix. While coffee shops, restaurants and bars usually dominate the list, downtown’s newest addition is sure to make you smile — no, really. With its sparkling storefront and inviting contemporary interior, The Smyl Co.Orthodontics recently opened its doors at 10 W. Adams Street, just one door down from Dunkin’ Donuts (did someone say cross promotion?). After serving the East Valley for more than 30 years, the orthodontists behind Smyl Co. decided to venture to where the action is. “We saw all the excitement happening downtown and wanted to be a part of it,” said Tal Masserman, one of the three board-certified orthodontists that make up team Smyl Co.
The Smyl Co. uses state-of-the-art digital technology to create real-time scans. (Photo: Lauren Potter)
Whether you’ve never had braces, or you’ve been a little slack about wearing your retainer and your teeth could use a tune-up, The Smyl Co. can help. Unlike traditional orthodontic practices, which often use the wire-and-bracket braces that make you feel like an awkward kid again, The Smyl Co.’s specialty is digitally crafted, clear aligners (aka Invisalign). Instead of the traditional goopy molds used to create models of your teeth, The Smyl Co. uses state-of-the-art technology to digitally scan your mouth — meaning no goop necessary. Plus it’s way faster.
With a bright and inviting storefront at 10 W. Adams, The Smyl Co. offers convenient, quality orthodontic care to workers, residents and students in Downtown Phoenix. (Photo: Lauren Potter)
Located just steps away from light rail, bus and multiple Grid Bike stations, the orthodontic practice is setting a new standard for convenience — and not just because of its locale. Catering to working professionals, residents and students in the Downtown Phoenix, The Smyl Co. offers appointments before and after work, as well as during lunchtime. “When you’re working hard, taking time off becomes a hindrance,” Masserman said. “We wanted to make it as easy as possible.” In addition to a flexible schedule for appointments, The Smyl Co. can even do virtual consultations (think FaceTime or Skype) and deliver orthodontic products right to your office. Just one of a growing number of new business in the downtown core, The Smyl Co. is a welcome addition to the neighborhood. And they’re pretty glad to be here, too. “You can sense the community down here,” Masserman said. “Everyone wants to see it thrive.” For a complete list of businesses and services downtown, visit dtphx.org/directory.