Downtown Business Resources
Events
Arizona Super Bowl LVII Events – See a full schedule of events associated with Super Bowl LVII, as well as Know Before You Go guides.
Maps
Super Bowl LVII: Business Resource Guide – A downloadable, comprehensive guide to Super Bowl LVII events in downtown, and the available business resources.
Super Bowl Event + Road Closure Map – An at-a-glance guide featuring Super Bowl LVII event venues, schedules, and transportation information.
Fan Experience Map – Perfect for both staff education and sharing with guests, this map summarizes the week’s official fan events and NFL Shop locations.
Parking
Park & Rail Program – Looking for an affordable parking and transportation package for the week of the Super Bowl? Check out ACE Parking’s Park & Rail program. Offering customizable packages for both midtown parking and transit passes.
SpACE Parking App – Pre-purchase official Super Bowl Experience parking.
Useful Visitor Info
Extended Downtown Phoenix Ambassador Hours
Our Downtown Phoenix Ambassadors are getting ready to offer a warm welcome to the droves of sports fans making their way downtown. In order to accommodate the influx of people, the Ambassadors will extend their hours to the following:
- February 4 – 8, 6am – 10pm
- February 9 – 12, 6am – 12am
Visit Phoenix’s Pop-Up Visitor Information Center @ Arizona Center
Countless sports fans will be stepping foot in Downtown Phoenix for perhaps the first time ever! You can feel confident that someone will be available to answer all of their Arizona-specific questions at the Visit Phoenix Pop-Up Visitor Center, located at the Arizona Center from February 4 – February 12. Click here for complete Visitor Center hours.
Shop Like a Local Pop-Up Shops
Shop amongst 15 local retailers—Clothing, Jewelry, Art, Souvenirs, Fashion Accessories, Books, and More —while you take in all the Super Bowl fun. Downtown Phoenix Inc. has partnered with Arizona Center and City of Phoenix to activate five vacant retail suites with hyper-local, Arizona-centric vendors February 4 – 12.
14 of the retailers will be co-mingled mercantile-style in four suites at Arizona Center while State Forty Eight apparel will occupy a retail space behind the You Are Amazing mural at Regency Garage located just west of Phoenix Convention Center. Follow along on our Instagram for more information throughout the week!
Transit Programs
Downtown Employee Transit Pass Program
Downtown Phoenix Inc. is offering a limited number of light rail passes for frontline workers who work hard to create memorable experiences for our visitors. This program is first come, first served and is open to employees of street-level businesses, including hotels. Please contact Erika Rubio for more details.
Fans Ride Free with an Event Ticket
Valley Metro, in partnership with Downtown Phoenix Inc., City of Phoenix, and the Arizona Super Bowl Host Committee, with support from generous community donors, Visit Phoenix, APS, Arizona State University, Lewis Roca, University of Arizona, SmithGroup, and Cordia, is proud to offer free light rail rides to all fans attending Super Bowl LVII events—including paid and free events held at Phoenix Convention Center, Footprint Center, and Margaret T. Hance Park. Simply download the free NFL OnePass App to lock in your free fare.
Get a Game Plan with Valley Metro
Kickoff your Super Bowl experience by planning your ride with Valley Metro. Visit valleymetro.org/sbgameplan to see a trip planner, Know Before You Go, Fare Information, discounts at local businesses, and more!
Public Safety
Reporting Suspicious Activity
See Something. Say Something! Each person plays a critical role in preventing crime by reporting suspicious activity. You can make a report to the Arizona Counter Terrorism Information Center (ACTIC) by calling 602-644-5805 or visiting www.azactic.gov/report.
As a reminder, please always call 911 to report an emergency or a crime in progress.
Reference
Licensing + Permitting Information – Didn’t get to attend the Downtown Small Business Licensing + Permitting Workshop? We’ve got you covered! Click the link below to learn about: the Clean Zone ordinance, temporary signage permits, temporary use permits, liquor licenses, extensions of premises, mobile vending, and more.
Business Preparation Checklist – A short list of helpful reminders and important contact information as your business prepares for the Big Game.
Helpful Links
The official website for the Arizona Super Bowl LVII Host Committee. Visit for the official roster of events and community initiatives.
City of Phoenix – Public Safety Information
Public safety tips for mega-events.