This year, Downtown Phoenix Inc. (DPI) proudly celebrated Hispanic Heritage Month with a community-centered campaign honoring the vibrant culture and inspiring stories of local leaders who enrich our city.

Rooted in intentional branding, powerful messages, and a deep pride in the heritage that continues to shape our city, Hispanic Heritage Month came to life in Downtown Phoenix.

Fifty years ago, Rhonda Showman stepped foot behind the bar, pouring the first drink of a decades-long bartending career in the heart of Downtown Phoenix.

What began in 1975 at the historic Adams Hotel, now the Renaissance, has become a remarkable legacy that mirrors the city’s own evolution.

Valley Youth Theatre (VYT) has been a Downtown Phoenix institution since 1998, and Bobb Cooper gave it his all to put the organization on the map.

With dedication and optimism, the former Producing Artistic Director built a professional theatre company, inspiring a team to reach their full potential and believe in their own abilities.