A letter from Devney Preuss

Dear DTPHX Stakeholders,

Reflecting on our 2020 work plan, we recognized how important it would be in 2021 to continue to define and redefine our efforts in response to the unprecedented growth, development and progress in the Downtown area.

Our priorities were to support, promote, and accelerate the development that is changing our skyline, the evolving street level experience, and the addition of amenities that have led to DTPHX becoming a neighborhood, a connected community.

We were correct about our need to be ready to redefine our efforts, but we could not have predicted the reasons for the upheaval to our priorities and program of work for the year.

During a year that was wholly unpredictable, for reasons we are all too familiar with, Downtown Phoenix Inc. (DPI) harnessed the powers of industrious teamwork, collaboration and an unbreakable spirit to serve the community we love when it needed us most.

At the onset of COVID-19, we pivoted from our business-as-usual marketing, events and business development to business support and promotional efforts that were specific to helping our Downtown businesses and Phoenix Community Alliance (PCA) Members withstand the impacts of the pandemic, recover, and in many cases reopen.

This all-hands-on-deck effort was the most cross-department and cross-affiliate work we have ever done under the DPI umbrella, and some of the best and most important work we’ve ever done as an organization.

As we plan for 2021, flexibility and collaboration will continue to be the name of the game. We will continue to respond to COVID-19 impacts as well as the changing needs of our local businesses, and challenges that our community faces. We will continue to work hard every day to maintain a safe, welcoming and inclusive Downtown, and ready the street-level experience to welcome back, with open wings, employees, students, visitors and new residents.

When Downtown is able to fully return to the distinctive, dynamic, and in-demand live/work/play/learn neighborhood and destination that it has become — we’ll be ready.

Devney Preuss
President + CEO
Downtown Phoenix Inc.

2020 Annual Report

2020
Dec - 2020

OPERATIONS – Clean + Safe

OPERATIONS – Clean + Safe

Downtown’s sidewalk solar compactors collected 35,131 pounds of waste this year – 50% was diverted from the landfill through recycling.

Dec - 2020

OPERATIONS – Clean + Safe

OPERATIONS – Clean + Safe

Over the course of the year, the Clean + Green Team removed 10,495 pounds of litter from sidewalks, roadways and alleys, and completed 3,135 streetscape cleanups.

Dec - 2020

Membership / Phoenix Community Alliance (PCA) – Promoting Economic Resiliency

Membership / Phoenix Community Alliance (PCA) – Promoting Economic Resiliency

Successfully sponsored and broke ground on a 20,000-square foot, state-of-the-art playground at Margaret T. Hance Park. Fiesta Bowl PLAY at Hance Park marks the first major piece of the park’s…

Dec - 2020

OPERATIONS – Street-Level Improvements

OPERATIONS – Street-Level Improvements

Installed takeout meters and signage, helping restaurants better-accommodate curbside and to-go orders.

Dec - 2020

Membership / Phoenix Community Alliance (PCA) – Delivering Value

Membership / Phoenix Community Alliance (PCA) – Delivering Value

Added new PCA members Roosevelt Row CDC, The Golden Margarita, ProCopy Office Solutions, Ellie Hutchison and Holly Street Studio Architects. In 2020, PCA increased membership to an all-time organizational high…

Nov - 2020

BUSINESS DEVELOPMENT – Small Business Support

BUSINESS DEVELOPMENT – Small Business Support

Assisted four businesses in creating temporary patios or extensions.

Nov - 2020

BUSINESS DEVELOPMENT – Office Focus

BUSINESS DEVELOPMENT – Office Focus

Conducted an Employer Survey for Downtown companies, gathering valuable return-to-work data.

Oct - 2020

OPERATIONS – One-On-One Assistance

OPERATIONS – One-On-One Assistance

Delivered 1,400 welcome packets to new residents at Kenect, and thousands more throughout the year.

Oct - 2020

OPERATIONS – Street-Level Improvements

OPERATIONS – Street-Level Improvements

Assisted the Herberger Theater Center with site design and installation of an outdoor stage, landscaping, an interactive “Singing Tree” and planters.

Oct - 2020

BUSINESS DEVELOPMENT – Small Business Support

BUSINESS DEVELOPMENT – Small Business Support

Worked with the city on an implementation strategy for the temporary outdoor dining permit process.

Oct - 2020

MARKETING + EVENTS – Reimagined Events

MARKETING + EVENTS – Reimagined Events

Redeveloped the annual Urban Ale Trail as a weeklong, self-guided tour of the Downtown craft beer scene. The goal was to give patrons more time – and more space –…

Sep - 2020

Membership / Phoenix Community Alliance (PCA) – Delivering Value

Street feeding trash

Hosted the inaugural PCA Social + Housing Advancement Forum covering homelessness in Downtown with 100+ attendees.

Sep - 2020

OPERATIONS – Street-Level Improvements

OPERATIONS – Street-Level Improvements

Repurposed planters at the Herberger Theater Center and the Majerle’s Sports Grill, and installed new custom planters at The Department.

Aug - 2020

Membership / Phoenix Community Alliance (PCA) – Promoting Economic Resiliency

Membership / Phoenix Community Alliance (PCA) – Promoting Economic Resiliency

Launched a fundraising campaign in partnership with the Wildfire Family Resiliency Fund, which provides targeted support to individuals and families facing eviction. The campaign raised more than $25,000.

Aug - 2020

MARKETING + EVENTS – Creative Content

MARKETING + EVENTS – Creative Content

Launched a public relations positioning campaign touting Downtown’s amazing community, quality of life and ongoing development boom.

Jun - 2020

BUSINESS DEVELOPMENT – Development Boom

BUSINESS DEVELOPMENT – Development Boom

Created the Downtown Development webpage, which showcases a record number of residential projects under construction.

Jun - 2020

MARKETING + EVENTS – Reimagined Events

MARKETING + EVENTS – Reimagined Events

Offered a virtual cooking class in partnership with a Downtown chef and small business.

Jun - 2020

MARKETING + EVENTS – Creative Content

MARKETING + EVENTS – Creative Content

Launched “Spread Your Wings” campaign to brand COVID-19-related marketing, programs and messaging.

Jun - 2020

OPERATIONS – Placemaking + Activations

Buy and Fly

Launched the Buy + Fly program, which incentivizes local spending at participating Downtown Phoenix small businesses. Participants were awarded free masks, pint glasses, tote bags, hats and shirts, just by…

Jun - 2020

OPERATIONS – Street-Level Improvements

OPERATIONS – Street-Level Improvements

The Clean + Green Team used 10 times the average amount of graffiti abatement chemical during the year, removing a total of 2,590 graffiti tags.

Apr - 2020

OPERATIONS – Placemaking + Activations

OPERATIONS – Placemaking + Activations

Installed “History Is Happening” banners for Historic Preservation Month in May, and coordinated with Phoenix City Council to recognize the 150th Anniversary of the Phoenix townsite.

Apr - 2020

MARKETING + EVENTS – Reimagined Events

MARKETING + EVENTS – Reimagined Events

Reimagined Urban Wine Walk to be a virtual, three-day celebration of downtown’s local wine and culinary scene.

Apr - 2020

MARKETING + EVENTS – Creative Content

MARKETING + EVENTS – Creative Content

Launched “History is Happening” campaign with artist-designed posters benefitting historic preservation, and a 14-part blog series celebrating the unique stories of Downtown’s past.

Apr - 2020

Membership / Phoenix Community Alliance (PCA) – Collaboration + Communication

Membership / Phoenix Community Alliance (PCA) – Collaboration + Communication

PCA’s Social + Housing Advancement and Public Affairs committees provided feedback to Governor Doug Ducey on residential evictions. During the year, PCA advanced a number of local, state and federal…

Apr - 2020

MARKETING + EVENTS – Reimagined Events

April 6, 2020 – Launched “Music + Murals,” a free virtual concert series with one of Downtown’s amazing murals as the backdrop.

Apr - 2020

OPERATIONS – Clean + Safe

OPERATIONS – Clean + Safe

Increased communication with building security teams through a shared chat app.

Apr - 2020

BUSINESS DEVELOPMENT – Small Business Support

BUSINESS DEVELOPMENT – Small Business Support

Creation and management of a one-stop-shop for COVID-19 small business resources.

Mar - 2020

OPERATIONS – Clean + Safe

OPERATIONS – Clean + Safe

Instituted a clean and disinfection plan for high-touch surface areas.

Mar - 2020

MARKETING + EVENTS – Creative Content

DTPHX takeout and delivery guide

Published a widely-popular takeout guide, which then evolved into a definitive directory of Downtown restaurants. The blog titled, “Downtown Phoenix Restaurants Open For Takeout, Delivery And In-Person Dining,” is updated…

Mar - 2020

Membership / Phoenix Community Alliance (PCA) – Delivering Value

Membership / Phoenix Community Alliance (PCA) – Delivering Value

Moved all meetings and events to virtual format, often with record attendance. During the year, PCA hosted more than 100 advocacy committee and subcommittee meetings.

Mar - 2020

Membership / Phoenix Community Alliance (PCA) – Promoting Economic Resiliency

Membership / Phoenix Community Alliance (PCA) – Promoting Economic Resiliency

Made hundreds of personal phone calls and emails to Members at the onset of the pandemic to see how PCA could directly assist them. The information gathered from these outreach…

Mar - 2020

BUSINESS DEVELOPMENT – Small Business Support

BUSINESS DEVELOPMENT – Small Business Support

Launched a Business Recovery Program to support local and small businesses through one-on-one consultations, social media marketing support, loan and grant information, help with outdoor dining extensions and more.

Mar - 2020

MARKETING + EVENTS – Creative Content

MARKETING + EVENTS – Creative Content

March 12, 2020 – Secured the first of 27 news stories in local media featuring Downtown Phoenix Inc. From Downtown recovery efforts to COVID-19-related business closures, Downtown Phoenix Inc. was…

Mar - 2020

OPERATIONS – One-On-One Assistance

OPERATIONS – One-On-One Assistance

Ramped up email communications detailing COVID-19 executive orders, canceled events, small business grants, safety information, transportation and construction updates.

Feb - 2020

MARKETING + EVENTS – Creative Content

MARKETING + EVENTS – Creative Content

Published the most popular blog story of all time, “Black-owned businesses to support in Downtown Phoenix,” which was viewed 41,000 times as of January 2021. Published in honor of Black…

Feb - 2020

OPERATIONS – Street-Level Improvements

OPERATIONS – Street-Level Improvements

Removed 23 hazardous trees on Washington Street and First Avenue, replanting 29 shade trees. During the year, the Clean + Green Team planted 59 shade trees and 850 plants, removed…

Feb - 2020

BUSINESS DEVELOPMENT – Office Focus

Launched a new broker outreach program in partnership with the City, designed to promote Downtown as a “Nexus of Innovation” — one of the nation’s top destinations for company relocation,…

Feb - 2020

OPERATIONS – Placemaking + Activations

OPERATIONS – Placemaking + Activations

Saved and relocated the iconic “Bruce” bronze statue at First and Adams streets.

Jan - 2020

Membership / Phoenix Community Alliance (PCA) – Collaboration + Communication

Membership / Phoenix Community Alliance (PCA) – Collaboration + Communication

Sent out the first PCA e-newsletter of the year. In 2020, PCA electronically distributed 33 newsletters to nearly 900 PCA contacts, highlighting key initiatives, relevant Downtown news, committee meetings and…

Jan - 2020

OPERATIONS – One-On-One Assistance

OPERATIONS – One-On-One Assistance

Connected 78 individuals experiencing homelessness with housing resources and other services through Homeless Outreach — a program administered through the DTPHX Ambassadors.

Jan - 2020

OPERATIONS – Clean + Safe

OPERATIONS – Clean + Safe

Launched an Eyes + Ears program, where Ambassadors help identify suspicious activities.

Jan - 2020

Membership / Phoenix Community Alliance (PCA) – Collaboration + Communication

Membership / Phoenix Community Alliance (PCA) – Collaboration + Communication

Relaunched a social media presence, with 135 planned social media posts on Facebook and LinkedIn, highlighting Members, news, events and advocacy initiatives.

Jan - 2020

OPERATIONS – One-On-One Assistance 

OPERATIONS – One-On-One Assistance 

DTPHX Ambassadors assisted 35,041 residents, students, employees and visitors by providing maps, directions, safety escorts, car battery jumps and much more. The Ambassadors are on duty 365 days a year.