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One of the charter businesses to open in the Renaissance Square tower on Washington Street and 1st Avenue, A Touch of Yogurt dished up its first cup of creamy goodness in August of 1987. You’re probably as surprised as I was to learn that a) frozen yogurt existed in 1987 and b) a mom and pop yogurt shop can survive 23 years in our constantly evolving urban core. But thanks to a customer-first mentality and infectiously positive attitudes, A Touch of Yogurt isn’t just surviving, it’s thriving, and on any given weekday afternoon I challenge you to find a more happenin’ Downtown spot.
Marcia Bruno, who owns A Touch of Yogurt with her husband John, was nice enough to reveal some secrets to the couple’s success and longevity.
Q: So, why yogurt?
“It’s rich and it’s creamy! John and I have both worked in the restaurant business all our lives and this was a chance to do something for ourselves. We’re not trying to get rich but we can make a living and enjoy each other.”
Q: What’s your business philosophy?
“We rely on the consistency of our product and the loyalty of our customers. We really try to keep up a good product and be reasonable in our prices. John and I have always put service first and the customer is always right.”
Q: You offer 64 flavors and 48 toppings. What’s the strangest combination anyone’s ever ordered?
“The oddest combination I’ve ever made, and I had to try it for myself, was lemon sorbet with hot fudge. It wasn’t good.”
Q: And the most popular?
“The coffee and peanut butter flavors are big. Coconut, too. Banana is also very popular.”
Q: What’s your favorite part of the day?
“Without a doubt it’s the afternoon rush. This place is so happy in the afternoon. We say we close at 4 but if people are trying to get their afternoon yogurt we’ll never turn them away.”
A Touch of Yogurt is open M-F 10 a.m. to 4 p.m. and you can download their flavor calendar to see when your favorites are being offered.
Want an extra scoop?
Text “FOOD” to 25866 or check out the 2010 Downtown Dining Guide (now in digi-mag form!)