Academy Award-winner Natalie Portman is one. So is Olivia Munn.
Fact is, it’s never been hotter to be a geek.
If you don’t believe us, head to Downtown Phoenix this weekend for Phoenix Comicon, the signature pop culture event (and geek love-in) of the Southwest.
Now in its 10th year, Comicon outgrew its Mesa roots two years ago, moving to the Phoenix Convention Center.
The decision to relocate was a wise one, as last year’s event quickly doubled to 14,000 attendees and organizers predict that this weekend could lure upwards of 30,000 people to Downtown.
The event opens Thursday at 4 p.m. and runs until 6 p.m. on Sunday.
There’s a Zombie Beauty Pageant, interactive games, tech demonstrations, freebies, and plenty of discussion panels featuring some of the biggest names in TV, movies, comics and anime, including: 
Leonard Nimoy, Stan Lee, Adam Baldwin, Elvira, George Takei, Bruce Boxleiter, Will Wheaton, Todd McFarlane, Kristen Bauer, Vic Mignogna
As usual, you can expect to see plenty of costumes.
“That’s what I really love about Comicon,” said Jillian Squires of Phoenix Comicon.  “It’s really amazing to see what people have made in their own homes.
“You get the traditional Star Wars and Star Trek characters but you also get graphic novel and anime characters.”
More spectacular duds await at Saturday night’s Kids Need to Read Geek Prom, which runs 8 p.m. to midnight at the Hyatt and costs $10/person with all proceeds going to Kids Need to Read.
With so many genres represented in over 600 hours of events over four days, Squires said that even someone who has never picked up a comic book will indentify with something at Phoenix Comicon. Better yet, you can bring your kids.
“We’re an extremely family friendly event and kids under 12 get in free,” said Squires.  “We really work hard to keep the program family friendly.”