Business Development Sports Spotlight Travel, Shopping & Leisure Fara Illich June 14, 2011

Big changes are taking place at 44 Monroe.
Most noticeably, there are a lot more people living there.
Back in February, responding to a down economy and a growing need for rental units in Downtown Phoenix, Arizona’s tallest vertical living tower (34 stories) made the transition to rental properties.
After selling 14 units during two years on the market, 44 Monroe has leased 43 percent of its 196 total units in just four months.
“We’ve completely exceeded our expectations and we’re well ahead of projections,” said Leasing Director Kevin Bohm. “Local business is really excited and everyone is really cheering us on.”
44 Monroe was the recipient of some increased, ahem, exposure recently when a Right Guard Body Wash commercial featuring Minnesota Timberwolves’ All-Star forward Kevin Love was shot in one of the apartment bathrooms.
LoveThe commercial (photo left) is currently airing nationally on ESPN.
“We’ve definitely incorporated Kevin into our PR campaign,” Bohm chuckled.
44 Monroe’s success as a rental tower can be attributed to the unique urban lifestyle it affords its residents.
“We offer a quality of luxury and modern contemporary element that doesn’t really exist in Downtown,” said Bohm. “And affordability. This is a unique opportunity in the marketplace for people to afford this kind of quality at the price point they are getting it for.”
44 Monroe units start at $1400 per month. Rates rise along with the square footage and vertical positioning. Bohm said there are units currently available as high as the 32nd floor. The 33rd and 34th floors are penthouses under construction.
Some of 44 Monroe’s luxury amenities include inclosed garage parking, security, state-of-the-art fitness center, conference room, and a residents floor with indoor/outdoor entertaining spaces, kitchen, barbecue, fire pit, pool table, and flat screen televisions.
To schedule a private tour of 44 Monroe stop by the lobby level sales office, call 602-761-4533, or visit