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Business Development Community Commentary Featured Fara Illich March 6, 2013

IMG_2936If you’ve passed through the Arts District recently, you’ve probably seen sleek new structures growing out of the once forlorn empty lot.
Residential development continues to be in full swing to meet the ever-increasing housing demand in Downtown Phoenix. Roosevelt Point will be the name of the two latest 150-unit buildings – straddling Roosevelt Row to McKinley Street between 3rd and 4th streets.
Scottsdale-based French café Scratch is gearing to open and galleries are sprucing up in anticipation for more than 300 new units set to boost the joie de vivre.
The building is unique to Downtown because it is the first to have utilities included (with an electric cap), a furnished/unfurnished option and floor plans ranging from studios up to four bedrooms. Much of Downtown Phoenix is made up of historic buildings – which, although charming – often lack the long list of amenities.
Probably the most attractive part of the entire building is what you get with the all-inclusive price. For example, a one bedroom is close to $1,000 a month including all your utilities, limited cable including HBO (for those of you that watch Girls, enough said), stainless steel appliances, granite counter tops and stained concrete floors.
Furniture is thrown in for an extra $40 a month. Leasing officials tell us its not IKEA either, it’s high quality and if you decide to go with the bedroom set it features a Tempur-Pedic memory foam mattress.
Two Olympic size swimming pools and two gyms grace the property as well as what Roosevelt Point is calling the tanning dome (aka a tanning bed).
Rumors around the city have said the Roosevelt Point is geared only toward the growing student population beckoned by ASU’s growing Downtown Campus and the U of A Biomedical campus.
Roosevelt Point’s leasing and marketing manger, Audrey De Hoyos squashed this rumor saying the apartments were geared toward all types of residents.
“We are catering towards everyone. It’s the first of its kind in Downtown Phoenix,” De Hoyos said. “We are more of an urban sleek downtown community.” De Hoyos is also a local resident and frequents many of the businesses in the Arts District.
Facing Roosevelt Street, the building features mixed-use space that will hopefully invite restaurants and other types of retail to an increasingly pedestrian-friendly area.
Stay-tuned to the Roosevelt Point Facebook and Twitter for deals on application fees and local giveaways. Visit www.RooseveltPoint.com for more information.