It’s official: Downtown Phoenix is Super Bowl Central for Arizona’s 2015 game! We’d like to say we’re surprised, but as we’ve seen over the last year, Downtown is THE place to be for major events.
Super Bowl Central – which includes all fan activities as well as the media center, NFL experience, NFL Headquarters and NFL House – will take over 12 city blocks in the heart of our city from Fifth Street to First Avenue, Jefferson to Monroe streets.
With two entertainment stages, beer and wine gardens, football fun, and cultural activities, you’re going to want to head straight for Downtown next February to be a part of the action.
Did we mention that the most iconic image for Super Bowl will be here too? You’re definitely going to want to snap a selfie next to the 30-foot tall Super Bowl XLIX Roman Numerals on Washington Street (you’ll also be able to see them as you go past on a Light Rail train).
Want to know what will go where? Read on for the breakdown:

Super Bowl Central
Twelve blocks of family-friendly fun. Look for two live performance stages featuring local and national acts, beer and wine gardens, and outdoor cultural- and football-themed activities (because it’ll be gorgeous in February). Super Bowl Central is a new addition from the last time we hosted the game in 2008, and one million people are expected to attend.
NFL Experience
Billed as the world’s largest interactive football theme park, this is the the big dog. It’ll take place at the Phoenix Convention Center and have everything from kid’s football clinics, interactive football games, free autograph sessions and so much more. Round up the kids and make this a priority!
NFL House
CityScape will play host to the VIP hospitality headquarters where the high-end business partners and VIPs will mingle.
NFL Media Center
Also in the Phoenix Convention Center, over 5,000 members of the media from 30 different countries will headquarter here for the week.
NFL Headquarters
And last but certainly not least, the NFL Headquarters will be at the gorgeous Hyatt Regency Phoenix.