The 12-block fan party that is Super Bowl Central is now open in the heart of Downtown Phoenix. And in the ultimate festival-like experience, adults will be able to consume alcoholic beverages on the streets and sidewalks — within the nine-block area shown in yellow dashes pictured below.

This type of special-event liquor license is unprecedented for downtown, making this the largest block party we’ve ever had. The special event liquor license area — warmly referred to as SELLA — will feature several concession stands, a beer garden on Adams Street and Central Avenue, plus attendees can stop by one of several participating locations to grab a craft beer or wine.

Festival-goers can’t bring alcohol in or out of the special event area, and before entering will pass through one of several security gates where those 21 and older can get a wristband that allows them to drink alcohol within the limits.

So while you’re out and about experiencing the largest family-friendly, fan fest to come to downtown, stop by one or two — maybe even three! — of these downtown bars and restaurants. 

Participating locations:

Bar Smith – 130 E. Washington Street

Blue Hound Kitchen & Cocktails – 2 E. Jefferson Street

The Corner – 50 W. Jefferson Street

Downtown Pizza Lounge – 144 E. Washington Street

Duck & Decanter – 1 N. Central Avenue (northwest corner of First Street and Washington Street)

ICON Lounge – 50 E. Adams Street (inside Renaissance Phoenix Downtown Hotel)

La Piazza Phx – 1 N. First Street

Tommy Pastrami – 201 E. Washington Street, #109

V’s Barbershop – 1 E. Washington Street, #270

Don’t forget to plan your transportation in advance with the best options being Valley Metro light rail and buses or Grid Bike Share.