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Cambria Hotel Opens On Roosevelt Row With Murals, Local Art

by Fara Illich
Arts & Culture Fara Illich January 6, 2020

The Cambria Hotel lobby features garage doors, outdoor seating at its signature restaurant, Poppy, and a rooftop bar that takes advantage of Phoenix’s patio weather. (Photo: Fara Illich)

Pops of color, geometric shapes and hints of the natural world fill the interior and exterior walls of the new Cambria Hotel in the Roosevelt Row Artists’ District, which opened in December.

The exterior of the Cambria Hotel features a series of three large-scale decals by Heather Freitas, which are high-quality scans of her original paintings. (Photo: Taylor Bishop)
Each piece by Heather Freitas uses plants, animals or colors from the desert southwest. (Photo: Taylor Bishop)
Heather Freitas' large-scale androgynous portraits on the exterior of the Cambria Hotel were commissioned through Artlink Inc. (Photo: Taylor Bishop)
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From five-story murals to custom paintings, the hotel’s arts package is worth more than $200,000, according to Dorina Bustamante, who works in community development for True North Studio.

A floral mural by Nyla Lee adds a pop of color to Cambria’s ground-floor restaurant and bar, Poppy. (Photo: Fara Illich)

The $26 million hotel is one of at least a dozen other projects in the Roosevelt Row area owned or under development by True North, all with the goal of “embracing, enhancing and amplifying what’s already happening” in the artists’ district, according to Bustamante.

“It feels very welcoming, comforting and chic, but not pretentious; urban but still cozy,” she said. “I think it fits into the context of the neighborhood.”

Cambria’s reception desk area features a mural by Kayla Newnam. (Photo: Fara Illich)

True North Studio worked with Artlink Inc. on a formal call to artists for the three five-story decal murals by Heather Freitas on the exterior walls of the hotel. The original triptych paintings can be found inside the lobby.

Additionally, local artist Craig Randich was selected to create a shade sculpture situated over the hotel’s entrance, and more art can be found throughout the hotel’s public spaces.

A large-scale painting by Tato Caraveo covers an entire wall near the ground-floor elevator bay. (Photo: Fara Illich)

Inside Poppy, Cambria’s ground-floor restaurant, a floral mural by Nyla Lee is spread across the north wall. Another mural of blue faces by Austin Sanchez greets people getting off the elevator on their way to the rooftop bar, where they’ll find yet another colorful, abstract mural by Ashley Macias.

Ashley Macias works to complete a mural located on the expansive rooftop deck, which includes a bar and small bites restaurant. (Photo: Fara Illich)

Kayla Newnam painted the wall behind the reception desk with whimsical shapes and earth tones, and additional pieces by Randy Slack, Antoinette Cauley, Tato Caraveo and a number of other local artists can be found throughout the ground floor, which has a gallery feel.

“The way this lobby is designed feels like it lends itself to displaying and showing art,” Bustamante said. “The way the lighting is positioned, the tall ceilings and clean walls — I think it’s going to be perfect for First Fridays and for people to come and see what we have to offer in Phoenix.”

Many of the paintings found on the ground floor of the Cambria, including this one by Antoinette Cauley, were personally collected by Jonathan Vento, development partner at True North Studio. (Photo: Fara Illich)

Known for its First and Third Friday art walks, Cultiveat, Pie Social, and many other community events, Roosevelt Row was named Phoenix’s first “Great Place” by the American Planning Association in 2015. In recent years, it’s grown into a development hotbed, with some of the densest housing in the city, and dozens of bars and restaurants.

Local artist Randy Slack is known for his large-scale murals and imagery of pop culture icons. (Photo: Fara Illich)

Just across the alley from the Cambria, True North opened Josephine on Jan. 3  — a new restaurant concept in a historic 1919 bungalow with a cocktail bar, Coup de Grâce, in the former detached garage behind the building.