Shared the top Instagram post of all time (receiving more than 31,000 likes), depicting thousands of people marching east down Roosevelt Row. During the summer of 2020, protests across Phoenix against racism and social injustice lasted for five straight weeks. On May 25, the death of George Floyd in Minneapolis coincided with the officer-involved killing of a local man, Dion Johnson, on the same day. Locally and abroad, these events spurred community action, demands for justice, and the growth of the international Black Lives Matter movement. Being a trusted source for news and information is something Downtown Phoenix Inc. takes seriously. Sharing this story and other Downtown current event helped Downtown Phoenix reach a total of 290,000 followers across social media platforms.