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Redeveloped the annual Urban Ale Trail as a weeklong, self-guided tour of the Downtown craft beer scene. The goal was to give patrons more time – and more space – to safely celebrate Downtown’s bars and restaurants, and taste some great beer in the process. By spending $25 or more at any participating location, Ale Trail participants could earn a free commemorative DTPHX Urban Ale Trail Week Pint Glass. Made of food-safe, non-toxic and indestructible silicon, the cups were easily packed and shipped.